CGI Product Film

Arc Fragrance

Client
Arc
Year
2024
Services
CGI Product Film, Brand Identity
Deliverables
45s film, Key art, Launch identity

Arc needed a launch identity and film that could live together. The bottle became the logo, and the logo became the set.

TheApproach

We designed the wordmark and the bottle geometry in the same week, so the two share a single radius language.

The film is one continuous camera move through an architectural set built from the letterforms.

Every frame was rendered at print resolution so the campaign stills came out of the same pipeline.

The film

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